PANGEA PROPULSION

01 · THE BRIEF BEHIND THE BRIEF

Pangea had just become Propulsion. Its visitors are space agencies, governments, engineers and investors. They don’t come to buy; they come to check. The old site was slow, static, and it explained products that even the team was still defining.

02 · A BRAND ON PAPER, A SYSTEM ON SCREEN

The identity was brand new, built for print and presentations, not for interfaces. On screen it became a type scale, a palette reduced to black, white and one electric blue, and the methane-blue glow as the backdrop for motion. On top, controls with every state defined and the pieces only this site needed: a 3D object control, a product selector, the gallery and the video player. Built as tokens from the start, alongside the final designs, so the system can grow with the brand.

03 · PRODUCTS YOU CAN OPEN

Four engines at four different stages; one existed only as a CAD file. Each product page is built around a live WebGL model rendered in real time. Turn it, select a feature, and the engine explains itself. Text stays folded until you ask for it, on glass panels that never hide the hardware.

04 · TECHNOLOGY, ONE SCROLL AT A TIME

Dense engineering, told as a sequence. Choose a technology and the selector moves to the top with a progress bar. Every highlight reveals itself as you advance.

05 · BUILT FOR WHAT WASN’T READY YET

Content and renders arrived late. So every behaviour was written into the design for the developers: how the 3D enters, what expands, what loads next. Version one launched in July. News, Partners and Projects followed in October, in three languages.