YESFUN

01 · WHO’S PLAYING, AND WHAT DO THEY NEED?

I ran the workshop with the client to define who the app is for, from the regular at the slots to the poker player chasing tournaments and the guest who comes for dinner and a show, and to prioritise what each of them actually needs. That list, not a wish list of features, became the structure of the app.

02 · A WHOLE VENUE IN YOUR POCKET

Slots and jackpots, roulette, poker tournaments, sports, food ordering and table bookings, shows. Each one is its own world with its own rhythm, but they all share one navigation, and every visit earns points that come back as prizes.

03 · A SYSTEM THAT KNOWS IT’S NIGHT

Canela italic for the headlines, Open Sans for everything you need to read fast, corporate black as the stage, and kinetic, repeated headers («Slots! Slots! Slots!») that bring the energy of the floor to the screen. Behind it, 71 components wired to text, colour and elevation styles. A token-based system from the start, built alongside the final designs: primitives, semantic roles, spacing and type scales.

04 · FROM DOWNLOAD TO DOOR

A landing page brings people into the app, carrying the same system and the 3D ceramic pieces created for the brand.